10 Dec Fitness Wearables Provide Innovative Marketing Platform

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Wearable devices have a huge potential to create new innovative marketing platforms for the companies that sell them.  A great example of this is the fitness wearable industry.  Many might think that companies in this space see the revenue provided by these devices as huge growth opportunity especially with analysts predicting hundreds of millions of […]

06 Dec Why are Runners Fat?

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Ok, I’ll admit this is a bit of an extreme statement and it was not meant to offend anyone.  However, as a long time long-distance runner myself, I can fully attest that there are a number of runners who are not the most toned of athletes.  Even having been around many runners training for marathons who would run […]