18 Jul Is ARM the Secret Winner in the Human IOT Race?

        With all the churn going on in the Human (wearables, home automation) side of the IoT space not many folks are going out on a limb to call winners and losers yet. There are going to be many winners (and losers) over time in Human IoT, but right now I’m going to […]

10 Dec Sqord Scores with Kids: New Wearable Helps Make Activity Fun

I wrote an article on Nov. 20th about the potential of a fitness wearables targeted at kids.  Since then, I was introduced to a company named Sqord that has already built a compelling solution focused on this space.  Sqord has great concept and has taken the idea of a kids wearable activity tracker much further […]

06 Dec Why are Runners Fat?

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Ok, I’ll admit this is a bit of an extreme statement and it was not meant to offend anyone.  However, as a long time long-distance runner myself, I can fully attest that there are a number of runners who are not the most toned of athletes.  Even having been around many runners training for marathons who would run […]

05 Dec 24/7 Personal Training & Coaching for All

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I have written about fitness wearables and the benefit of Big Data analytics to help provide personalized coaching and advice.  This is an important step and evolution for these devices – delivering digital services and personalized recommendations.  Today, most of these insights are delivered through their connected apps and reviewed by the user post work-out […]

02 Dec Giants vs. Redskins Could Have Been Altered Through Tech

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Anyone who watched the Giants vs. Redskins Sunday night NFL football game last night knows there was a major officiating blunder at the end of the game.  Even the NFL came out today and said there was a mistake.  For those that missed it, late in the game with the Redskins trailing the Giants 24-17, […]

23 Nov Embedded Wearables: Enhancing Sports Performance

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Many companies are experimenting with wearable computing that is going beyond more traditional wearable devices like a band or smartwatch. Embedding sensors and compute into everyday apparel like shirts, shoes, and socks is the next wave. Most athletes do not want more stuff to wear so embedding in apparel athletes already wear is the next […]

20 Nov IoT to Take Fan Engagement to the Next Level

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

20 Nov Vertical Market Expertise Needed for Success in Wearables

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

18 Nov RESEARCH PAPER: Fitness Wearables- Who Is Positioned To Win In This Emerging HIoT Market?

Moor Insights & Strategy recently published a paper entitled Behaviorally Segmenting the Internet of Things showing how IoT has behaviorally split into two primary segments, the Human Internet of Things (HIoT) and the Industrial Internet of Things (IIoT). Inside the HIoT, there is a vertical industry segment, the fitness & health wearables market, which is […]

18 Nov Fitness Wearables: Requires Approaching from Fitness Mindset

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]