John Fruehe, Biography
John is a senior analyst at Moor Insights & Strategy. As a 20+ year veteran of the enterprise business, John understands the interrelationships of not only the hardware, but of the business decisions that drive customers to take action. His background in both sales and marketing puts him close to the decision-making process and his time spent wandering through the aisles of some of the largest data centers in the world provides him with insight about not only what and why customers buy, but also how they deploy.
After moving from the channel, to OEM systems providers and then a silicon provider, John most recently served as the Vice President of Outbound Marketing at NextIO, an I/O virtualization appliance vendor.
Key career highlights of his results include:
- Developing the positioning, messaging and tools that allowed Dell to rapidly expand their server market share, catapulting the business to the #2 spot in NA in less than a year
- Overseeing Dell.com’s business transformation to a dynamic XML-driven sales engine
- Working with AMD to understand the needs of one of the world’s largest hyperscale customers, complete with a TCO analysis that allowed the company to capture tens of millions in CPU sales
- Completely revamped NextIO’s marketing methodology, doubling customer reach while reducing marketing costs by 58%
John’s unique talent is helping businesses transform technical and high level concepts into actionable strategies, customer-focused messaging and proven go-to-market activities that help drive their enterprise products.
John earned a B.S. in Economics from Illinois State University and also completed the Strategic Marketing program at Rice University.