18 Nov RESEARCH PAPER: Fitness Wearables- Who Is Positioned To Win In This Emerging HIoT Market?

Moor Insights & Strategy recently published a paper entitled Behaviorally Segmenting the Internet of Things showing how IoT has behaviorally split into two primary segments, the Human Internet of Things (HIoT) and the Industrial Internet of Things (IIoT). Inside the HIoT, there is a vertical industry segment, the fitness & health wearables market, which is […]

18 Nov Fitness Wearables: Requires Approaching from Fitness Mindset

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

23 Oct RESEARCH PAPER: Behaviorally Segmenting the Internet of Things (IoT)

The industry needed a useful, functional model of the Internet of Things (IoT) to frame recent developments in the space.  But Moor Insights & Strategy could not find one that was sufficiently vendor-neutral, technology-neutral, and jargon-neutral, and at the same time, both simple to understand and comprehensive.  So we created our own.  Unlike previous attempts, […]

29 Sep Sync Burn Fitness Band Goes Against The Watch Grain And Wins

Smart watches, fitness devices, and the consumer internet of  things (IoT) are all the rage these days.  Everyone is in on the consumer mobile IoT action including large companies like Sony (Smartwatch), Samsung (Gear),Qualcomm (Toq), Intel , Motorola (MotoActv) and smaller companies like Fitbit, Jawbone, and Pebble. I’m an avid Fitbit, Pebble and Polar user, have used Toq, MotoACTV, Pebble, and recently had […]

29 Sep Does FitBit Portend To Future Fitness Implants?

When technologists and pundits weigh in on technology trends and products, we are always quick to point out that technology needs to meld with our lives as opposed to us changing to fit the device.  In most cases that is true… but not all.  My FitBit experience was different from many I’ve had in that I […]

20 Aug How FitBit Changed My Life

When technologists and pundits weigh in on technology trends and products, we are always quick to point out that technology needs to meld with our lives as opposed to us changing to fit the device.  In most cases that is true… but not all.  My FitBit experience was different from many I’ve had in that […]