08 Apr Hololens 2: Microsoft’s Enterprise AR Power Play For Windows Mixed Reality

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Article by Anshel Sag. After months of anticipation, Microsoft  recently launched its Hololens 2 headset at MWC 2019 in Barcelona. It was quite a launch, complete with surprises and some controversy. Many developers and enterprises were eagerly awaiting this headset’s arrival to determine whether they should develop for platforms like Magic Leap or Hololens. The fact that […]

22 Mar HP Reverb: Everything You Need In A VR Headset

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As a tech analyst, I’ve tried virtually every VR headset in existence—the good ones and the bad ones. While the technology is improving greatly (particularly with headsets geared towards the enterprise), one area that I consistently hear complaints about is resolution. Seeking to address this, HP  Inc. recently announced its own foray into VR headset category, the […]

12 Mar Qualcomm Helps 5G Smartphone OEMs Bridge The XR Gap With XR Viewer Accelerator

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At this year’s Mobile World Congress Barcelona, the talk was all about 5G and XR. Nearly every operator and OEM had some sort of 5G demo that utilized gaming and/or XR. XR gaming is proving to be one of the most compelling early consumer use cases for 5G. However, there’s still a big need for […]

10 Jan Initial CES 2019 Observations: Patrick Moorhead

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I spent the week in Las Vegas and wanted to share with you my initial CES 2019 observations: What happened: Intelligence: Amazon Alexa dominated the show with its services and partners while Google tried really hard to catch up with Amazon, even going so far as to build a roller coaster ride to get attention. […]

04 Jan Location-Based VR: The Next Phase Of Immersive Entertainment

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Whenever there’s a new platform, the technology industry falls over itself looking for the ‘killer app.’ With the rapid innovation and investment in the VR industry, there are a lot of people looking for their opportunity to enter the market before it hits the mainstream. While there’s widespread agreement that VR is still quite a […]

30 Dec Where Does XR Go From Here?

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2018 has been an interesting year for the XR industry. While many people try to separate the fates of VR and AR, those that work in the industry know these devices will inevitably merge into XR devices capable of both. AR and VR would struggle if they both tried to convince consumers about either or […]

03 Oct The Long Road Ahead For Magic Leap And AR

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The new Magic Leap One AR headset.   ANSHEL SAG I want to start off this brief by saying that I’m a huge proponent of AR and VR and I don’t want to come across as a naysayer. It’s important to note that mistakes have been made by all players on the scene at some point […]

02 Oct Oculus Quest: Facebook’s VR Headset For The Future

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ANSHEL SAG Last week Facebook  rounded out its VR headset lineup with the announcement of its new Oculus Quest VR headset. The Oculus Quest bridges the gap between the $200 Oculus Go mobile headset, with features 3-DoF (degrees of freedom) tracking, and the $349 Oculus Rift, which has 6-DoF tracking but requires a roughly $1,000 […]

26 Sep VR In The Skies: Alaska Airlines Partners With Skylights To Launch Allosky In First Class

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The Allosky standalone VR headset, coming soon to First Class Alaska Airlines flights.   SKYLIGHTS As the VR industry continues to mature, we’re seeing new and interesting applications for the technology emerge. Previously, these applications were limited by the fact that VR headsets required a dedicated computer to power them. Now, the growth of standalone VR […]

25 Sep NVIDIA GeForce RTX 2080, 2080 Ti: Very Fast, With Untapped Potential

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I’ve traveled around the world tracking the recent launches of NVIDIA’s Turing family of GPUs. At SIGGRAPH, in Vancouver, Canada , the company launched the RTX family of graphics cards based on the RTX series for professional users. At Gamescom, in Cologne, Germany, NVIDIA announced the consumer offerings, namely the RTX 2000 series, which includes […]

17 Aug StarVR One Takes VR To New Heights At SIGGRAPH 2018

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Trying out the new StarVR One headset.     ANSHEL SAG StarVR has been working aggressively to bring a new version of its headset to market, and this week it announced the fruits of its labor: the StarVR One. I attended the StarVR briefing where the company announced the new headset, and spent significant time using […]

17 Aug VirtualLink: Everything USB Type-C Is Supposed To Be

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Source: Anshel Sag As a tech analyst, I am a close follower of forward-looking technologies like DisplayPort, USB Type-C, and VR. For the longest time, the hopes and dreams of technologies like DisplayPort Alt Mode and USB Type-C have been limited by the complexity of the PC ecosystem. Now, the VirtualLink consortium (comprised of leading VR innovators […]

20 Jul Mapbox Ushers In The Next Generation Of Mapping With New SDKs

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  A glimpse of the new Mapbox Vision SDK. MAPBOX Right now, a lot of people are very excited about the future of technologies like AR, VR, AI, and autonomous vehicles. However, as I’ve written before, most of these technologies are relatively useless without contextual awareness. I have also written in the past about the importance […]

19 Jun Eye Tracking Has The Potential To Completely Change AR And VR

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Eye Tracking Technology Note: Moor Insights & Strategy Analyst Anshel Sag made significant contributions to this blog. AR and VR are still in the growth phase of development with billions of R&D and content money being poured in annually. A lot of that money is being invested in technologies to improve the experience as the […]

14 Jun Wonderspaces: The Future Of Immersive Media

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The author inside a Wonderspaces exhibit. Today I wanted to talk about Wonderspaces, a series of fully-immersive curated art installations and VR experiences that I believe represents a unique new approach to art and technology. I have had the opportunity to attend Wonderspaces in San Diego twice, once last year in its Mission Valley location, […]

31 May Oculus Go Ushers In The Next Phase Of Consumer VR

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The Oculus Go standalone VR headset. People have been heralding VR as the future of computing for a while now, and the industry has spent a lot of time and money trying to realize that vision. However, the early iterations of VR fell short of people’s expectations in one way or another—either the VR headset […]

03 May Standalone VR Has More Legs Than You Might Think

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HTC Vive Focus We’re still in the early phases of virtual reality, but with blockbusters like Ready Player One coming out, people are getting more and more interested in standalone VR. If you watched the movie, a lot of the VR users were completely untethered and running around the real world with VR headsets on. […]

03 May Image Sensors: The Eyes Of AI And Intelligent Systems

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Image sensor. With the advent of the smartphone we have witnessed one of the most powerful tools that mankind has ever seen. However, one of the lesser understood and talked about phenomena accompanying the smartphone is the rise of the image sensor. By integrating progressively more and more powerful image sensors into smartphones, we have […]

26 Mar GDC 2018: Getting Serious About Virtual Reality

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Analyst Anshel Sag tries out the new Oculus Go VR headset. I attended the 2018 Game Developers Conference (GDC 2018) with primary goal of assessing the current state of VR. One thing that I noticed was that there was a lot less experimental VR and a lot more commercial VR showcased this year. These applications […]

09 Mar Context Is Everything When It Comes To AR

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Osterhout Design Group’s ODG R9 AR glasses. I have spent a lot of time thinking about augmented reality (AR) and virtual reality (VR) over the last few years. There are a lot of misinformation and misconceptions out there when it comes to AR and VR. The first misconception is that AR and VR somehow compete with […]