18 Jan RESEARCH PAPER: CES 2014 Wearable & Fitness Tech Trends- Going Mainstream

CES has changed considerably over the past 10-15 years. As the PC is a piece but no longer the center of the universe, many new technologies touching many industries are emerging and have taken over the buzz at the show. Computerized cars, robots, drones, smart homes, and fashionable music accessories are everywhere. There were even […]

03 Jan Wearables Are Not Smartphone Replacements

I have seen a lot of articles mentioning that wearables will be the next big market. I fully agree that this market will experience tremendous growth in the coming years. However, many are predicting that their growth will come at the expense of replacing your smartphone. I fully disagree with this assertion. Instead, they will […]

10 Dec Sqord Scores with Kids: New Wearable Helps Make Activity Fun

I wrote an article on Nov. 20th about the potential of a fitness wearables targeted at kids.  Since then, I was introduced to a company named Sqord that has already built a compelling solution focused on this space.  Sqord has great concept and has taken the idea of a kids wearable activity tracker much further […]

10 Dec Fitness Wearables Provide Innovative Marketing Platform

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Wearable devices have a huge potential to create new innovative marketing platforms for the companies that sell them.  A great example of this is the fitness wearable industry.  Many might think that companies in this space see the revenue provided by these devices as huge growth opportunity especially with analysts predicting hundreds of millions of […]

06 Dec Why are Runners Fat?

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Ok, I’ll admit this is a bit of an extreme statement and it was not meant to offend anyone.  However, as a long time long-distance runner myself, I can fully attest that there are a number of runners who are not the most toned of athletes.  Even having been around many runners training for marathons who would run […]

05 Dec 24/7 Personal Training & Coaching for All

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I have written about fitness wearables and the benefit of Big Data analytics to help provide personalized coaching and advice.  This is an important step and evolution for these devices – delivering digital services and personalized recommendations.  Today, most of these insights are delivered through their connected apps and reviewed by the user post work-out […]

02 Dec Giants vs. Redskins Could Have Been Altered Through Tech

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Anyone who watched the Giants vs. Redskins Sunday night NFL football game last night knows there was a major officiating blunder at the end of the game.  Even the NFL came out today and said there was a mistake.  For those that missed it, late in the game with the Redskins trailing the Giants 24-17, […]

23 Nov Embedded Wearables: Enhancing Sports Performance

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Many companies are experimenting with wearable computing that is going beyond more traditional wearable devices like a band or smartwatch. Embedding sensors and compute into everyday apparel like shirts, shoes, and socks is the next wave. Most athletes do not want more stuff to wear so embedding in apparel athletes already wear is the next […]

20 Nov Wearables for Kids: The Next Big Thing or a Scary Thought?

This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

20 Nov IoT to Take Fan Engagement to the Next Level

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

20 Nov Vertical Market Expertise Needed for Success in Wearables

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]

18 Nov Fitness Wearables: Requires Approaching from Fitness Mindset

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This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.  Brian was recently executive director at Dell corporation, […]