Moor Insights & Strategy is recognized by clients, the media, and their analyst peers as experts in high tech hardware, software, services, technology, usage models, and workloads for client (IoT, smartphones, tablets, PCs, living room devices), infrastructure (server, storage, networking, cloud computing, M2M, IoT, software-defined datacenter) and content (Big Data, social media and games).
We are a unique technology industry analyst and disruptive strategy firm dedicated to advising, researching, problem solving, and communicating at the ecosystem intersections inside and between the client, infrastructure and content. Ecosystems include the hardware, software, content, and services required to deliver a holistic solution.
We start with a technology company’s long-term vision, map the art of the technology possible against future end user needs, wants, and usage models to create or advise a disruptive strategy that ultimately creates the possible.
Disruptions to usage models, ecosystems and technology are paramount. Moor Insights & Strategy provides a wide range of advising or deeper services covering vital elements of the strategic value chain. Engagements can range from advising to researching to creating corporate, product, or marketing strategies. It all starts with future industry insights and mega-trends which feed future usage model forecasts and trends. These feed development of corporate, product or marketing strategies.
Patrick Moorhead, Founder, President & Principal Analyst
Patrick Moorhead was ranked the #1 technology analyst in the U.S., Europe, and the U.K. by Apollo Research in January ’14 and is one of the most cited technology analysts in the world.
He has been recognized in publications like the Wall Street Journal, Computerworld, Recode, USA Today, Barron’s, Marketwatch, CNBC, Reuters, Bloomberg, VentureBeat, PCMag, ZDNet, CNET, PC World, EE Times, CRN, ABC, BBC, San Jose Mercury News, Austin American Statesman, and many more.
Before Patrick started the firm, he spent 21-years as a high-tech strategy and marketing executive who has addressed the personal computer, mobility, graphics, and server ecosystems. Unlike other service firms, Moorhead held executive positions leading strategy, marketing, and product groups. He is grounded in reality as he has led the planning and execution and had to live with the outcomes.
Patrick departed AMD in 2011 where he served as Corporate Vice President and Corporate Fellow in the strategy group. There, he developed long-term strategies for mobile computing devices and personal computers. Moorhead also served in his 11 years at AMD leading product management, business planning, product marketing, regional marketing, channel marketing, and corporate marketing. Moorhead also worked at Compaq Computer Corp. during their run-up to the #1 market share leader position in personal computers. Patrick also served as an executive at AltaVista E-commerce during their search leadership reign, pioneering cost per click e-commerce models.
Moorhead also has significant board experience. He served as an executive board member of the Consumer Electronics Association (CEA), the American Electronics Association (AEA) and chaired the board of the St. David’s Medical Center for five years, designated by Thomson Reuters as one of the 100 Top Hospitals in America.
Paul Teich, CTO & Senior Analyst
Paul R. Teich is CTO and Senior Analyst at Moor Insights & Strategy, where he leads MIS’s technology research practice and specializes in cloud and hybrid cloud-client usage models. Some of his recent topics include technologies underpinning cloud and hyperscale datacenters, Big Data, and the Internet of Things. Paul is a fluent technologist, including server fabrics based on PCIe and Ethernet, server SOC architecture (including x86 and ARM), and human-computer interface technologies.
Prior to MIS, Paul held several marketing, planning, and strategy roles during his two decades at AMD, one of the world’s largest semiconductor firms. Most recently, he was a Marketing Fellow in AMD’s Corporate Strategy group where he drove AMD’s $334 million purchase of SeaMicro in 2012. He also:
- Authored the business justification to commercialize the first multi-core x86 processor: the Dual-Core AMD Opteron™.
- Bootstrapped AMD’s Server market intelligence and competitive intelligence capabilities, and he led Server analyst relations.
- Managed the consumer market research, system concept, and industrial design development for a novel low-cost PC design.
Paul received 11 US Patents for inventions disclosed at AMD.
He was Director of Product Management for Fracta Networks during a three-year hiatus from AMD. Fracta Networks was an enterprise knowledge management startup where Paul helped define and deploy the technology and user experience (UX) for a precursor to Evernote’s software-as-a-service (SaaS). He was a key contributor in Divine’s acquisition of Fracta Networks. He spent his early career as a software developer focused on usability and UX. He integrated first-generation PCs with telephones, wrote laser printer firmware and software during desktop publishing’s ascendancy, and he designed cartographic editing interaction.
Paul serves on the Board of Directors for Odyssey School, an Austin-based private, non-profit middle and high school that helps bright students diagnosed with learning disabilities such as ADD, ADHD, and dyslexia achieve academic success.
He earned his MS in Technology Commercialization from the University of Texas at Austin McCombs School of Business and his BS in Computer Science from Texas A&M University. Paul is a senior member of both the ACM and the IEEE..
John Fruehe, Senior Analyst, Networking & Servers
John Fruehe is an analyst at Moor Insights & Strategy. As a 20+ year veteran of the enterprise business, John understands the interrelationships of not only the hardware, but of the business decisions that drive customers to take action. His background in both sales and marketing puts him close to the decision-making process and his time spent wandering through the aisles of some of the largest data centers in the world provides him with insight about not only what and why customers buy, but also how they deploy.
After moving from the channel, to OEM systems providers and then a silicon provider at Compaq, Dell, and AMD, John most recently served as the Vice President of Outbound Marketing at NextIO, an I/O virtualization appliance vendor.
Key career highlights of his results include:
- Developing the positioning, messaging and tools that allowed Dell to rapidly expand their server market share, catapulting the business to the #2 spot in NA in less than a year
- Overseeing Dell.com’s business transformation to a dynamic XML-driven sales engine
- Working with AMD to understand the needs of one of the world’s largest hyperscale customers, complete with a TCO analysis that allowed the company to capture tens of millions in CPU sales
- Completely revamped NextIO’s marketing methodology, doubling customer reach while reducing marketing costs by 58%
John’s unique talent is helping businesses transform technical and high level concepts into actionable strategies, customer-focused messaging and proven go-to-market activities that help drive their enterprise products.
John earned a B.S. in Economics from Illinois State University and also completed the Strategic Marketing program at Rice University.
Gina Longoria, Analyst, Servers
Gina Longoria is an analyst at Moor Insights & Strategy. With more than 18 years of experience in both hardware and software, she has a successful track record of marketing enterprise products from inception through end of life. Gina’s background in launching disruptive products into markets with strong incumbent players allows her to provide unique insight on the key requirements and go-to-market strategies that drive enterprise buyers and large internet datacenters to new technologies.
Gina held various roles in product management, marketing and business operations in her almost 10-year tenure at AMD. She also spent time at Motorola (Semiconductor Product Sector) and various enterprise software startups. Most recently, Gina led hardware product management and marketing for Calxeda, a leading provider of power-efficient ARM®-based SoCs (server on a chip).
Career Highlights of Gina’s include:
- Led product management for the initial AMD Opteron™ processor enabling a market share ramp from 2% to 20%.
- Developed product positioning and pricing strategies at AMD for key cloud computing wins resulting in $500M+ revenue.
- Directed successful joint product launches for Calxeda’s first generation product with Hewlett-Packard’s Moonshot program and the Open Compute Project (led by Facebook).
Gina’s extensive experience in product planning, product management, product marketing, and business management gives her a well-rounded perspective in all aspects of driving a successful and profitable product portfolio.
Gina earned an MBA with a focus in Marketing and Entrepreneurship from the University of Texas at Austin and a B.S. in Business Administration with a focus in Supply Chain Management from Michigan State University.
Scott McCutcheon, Research Director
Scott is a seasoned market research professional. He directs Moor Insights & Strategy’s research initiatives from design through interpretation and implementation. He conducts qualitative and quantitative analysis to understand current market conditions and to forecast future market sizes.
Scott was most recently a Director at Ipsos, the 3rd largest market research firm in the world. As a Director in Ipsos’s Media Content & Technology group, Scott provided research-based direction to global IT and consumer electronics brands. Prior to Ipsos’s acquisition of Synovate, Scott headed the Austin office of Synovate’s Technology & Telecommunication research division.
Before joining the analyst side, Scott was a researcher and forecaster on the client side at AMD. During his 10-year tenure at AMD he:
- Cofounded the corporate Market Intelligence function
- Managed several million dollars in research spending annually
- Owned AMD’s semi-annual 5-year forecasting process
- Served as Vice Chairman for the Americas chapter of World Semiconductor Trade Statistics (WSTS)
- Chaired the Statistics Committee of the Semiconductor Industry Association (SIA)
- Received a US Patent for a marketing innovation
He has also testified as an expert witness regarding forecasting, and his market analyses have been used to inform regulatory proceedings in multiple jurisdictions.
Scott earned an MS in Community & Regional Planning from the University of Texas at Austin and a BA in English & American Literature & Language from Harvard University.
Dan Pickens, Datacenter & Industrial IoT Business Director
Dan is Business Director for Moor Insights & Strategy’s Datacenter business and is responsible for operations and customer relations for server, networking, storage, converged systems, and enterprise software clients.
Dan has over 25 years’ experience in marketing communications, media relations, analyst relations, positioning, and messaging. Prior to joining Moor Insights & Strategy, Pickens created and ran his own marketing and communications consultancy. He spent 12 years with Advanced Micro Devices (AMD), the last three as senior product marketing manager for commercial PC and server processors. Prior to that, he created, and for six years managed, the global industry analyst relations program. Initially at AMD, Pickens spent two years creating and executing national and international public relations programs for the desktop and notebook businesses. He spent 11 years with the Austin – Travis County Health and Human Services Department where he managed internal and external communications programs and served as the primary spokesperson for the agency.
After graduating from the University of Texas – Austin in 1984 with a Bachelor’s of Journalism degree, Pickens began his career working for newspapers in the Texas hill country and freelancing before turning his talents to public relations.
Dan is committed to supporting and serving his community. He currently is serving as Director on the Wimberley Valley Radio Board of Directors. He is a past president and past board member of the Public Relations Society of America – Austin, TX chapter. He served five terms as the president of the Rolling Oaks Club, Inc., which provides swimming and other recreational opportunities for the residents of his neighborhood.
Mike Krell, Analyst in Residence, Internet of Things
Mike has a passion for all things electronic and has spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. He fondly remembers his Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone. Mike’s focus is the development and delivery of marketing strategies and programs for companies from large, multi-national corporations to start-ups.
Key accomplishments in Mike’s recent career include:
• Development and execution of a communication strategy that over doubled the print and online coverage of MIPI Alliance
• Authored the initial market strategy that lead to Series A round financing for Toopher, Inc.
• Designed and executed the branding and communications strategy for Alereon’s initial product launches worldwide
• Took leadership role with the WiMedia Alliance and ECMA to finalize the international specifications for Ultrawideband wireless technology
Prior to his MIS affiliation, Mike was responsible for all marketing strategies and programs for MIPI Alliance, a global provider of interface specifications for cellular handset. Mike served as sr. director of corporate communications and business development for Alereon a leading innovator in the Ultrawideband wireless market and was responsible for all aspects of Alereon’s corporate communications. While at Alereon he participated and worked with IEEE 802.3, the USB-IF, Bluetooth-SIG, Multiband OFDM Alliance and was a board member of the WiMedia Alliance.
Prior to Alereon, Mike was the director of corporate communications for Legerity, a leading supplier of IC’s for the telecommunications market, and vice president of marketing and business development for TheResidentClub, a leading supplier of private-labeled, web-based communities for real estate operating and financial services companies. Mike also served as an independent consultant and a principal and founder of the Customer Manufacturing Group, focusing on Internet sales and marketing. His clients included Transmeta Corporation, SCG Realty (now Archstone), the Internet Coupon Network and Calendar Club. Mike spent his early career at AMD where he held a variety of key marketing positions.
Mike holds a BS degree in electrical engineering and a BS in computer engineering from the University of Michigan. Mike is an advisory board member for Toopher, a leader in multi-factor authentication and also a founding board member of the Hebrew Free Loan Association of Austin. He has previously held board positions for the Center for Child Protection in Austin, the Jewish Community Association of Austin and the Austin Food Bloggers Alliance. Mike is also the creator of AustinFoodCarts.com.