Moor Insights & Strategy is recognized by clients, the media, and their analyst peers as experts in high tech hardware, software, services, technology, usage models, and workloads for client (IoT, smartphones, tablets, PCs, living room devices), infrastructure (server, storage, networking, cloud computing, M2M, IoT, software-defined datacenter) and content (Big Data, social media and games).
We are a unique technology industry analyst and disruptive strategy firm dedicated to advising, researching, problem solving, and communicating at the ecosystem intersections inside and between the client, infrastructure and content. Ecosystems include the hardware, software, content, and services required to deliver a holistic solution.
We start with a technology company’s long-term vision, map the art of the technology possible against future end user needs, wants, and usage models to create or advise a disruptive strategy that ultimately creates the possible.
Disruptions to usage models, ecosystems and technology are paramount. Moor Insights & Strategy provides a wide range of advising or deeper services covering vital elements of the strategic value chain. Engagements can range from advising to researching to creating corporate, product, or marketing strategies. It all starts with future industry insights and mega-trends which feed future usage model forecasts and trends. These feed development of corporate, product or marketing strategies.
Patrick Moorhead, Founder, President & Principal Analyst
Patrick Moorhead was ranked the #1 technology analyst in the U.S., Europe, and the U.K. by Apollo Research in January ’14 and is one of the most cited technology analysts in the world.
He has been recognized in publications like the Wall Street Journal, Computerworld, Recode, USA Today, Barron’s, Marketwatch, CNBC, Reuters, Bloomberg, VentureBeat, PCMag, ZDNet, CNET, PC World, EE Times, CRN, ABC, BBC, San Jose Mercury News, Austin American Statesman, and many more.
Before Patrick started the firm, he spent 21-years as a high-tech strategy and marketing executive who has addressed the personal computer, mobility, graphics, and server ecosystems. Unlike other service firms, Moorhead held executive positions leading strategy, marketing, and product groups. He is grounded in reality as he has led the planning and execution and had to live with the outcomes.
Patrick departed AMD in 2011 where he served as Corporate Vice President and Corporate Fellow in the strategy group. There, he developed long-term strategies for mobile computing devices and personal computers. Moorhead also served in his 11 years at AMD leading product management, business planning, product marketing, regional marketing, channel marketing, and corporate marketing. Moorhead also worked at Compaq Computer Corp. during their run-up to the #1 market share leader position in personal computers. Patrick also served as an executive at AltaVista E-commerce during their search leadership reign, pioneering cost per click e-commerce models.
Moorhead also has significant board experience. He served as an executive board member of the Consumer Electronics Association (CEA), the American Electronics Association (AEA) and chaired the board of the St. David’s Medical Center for five years, designated by Thomson Reuters as one of the 100 Top Hospitals in America.
Paul Teich, CTO & Senior Analyst
Paul R. Teich is CTO and Senior Analyst at Moor Insights & Strategy, where he leads MIS’s technology research practice and specializes in cloud and hybrid cloud-client usage models. Some of his recent topics include technologies underpinning cloud and hyperscale datacenters, Big Data, and the Internet of Things. Paul is a fluent technologist, including server fabrics based on PCIe and Ethernet, server SOC architecture (including x86 and ARM), and human-computer interface technologies.
Prior to MIS, Paul held several marketing, planning, and strategy roles during his two decades at AMD, one of the world’s largest semiconductor firms. Most recently, he was a Marketing Fellow in AMD’s Corporate Strategy group where he drove AMD’s $334 million purchase of SeaMicro in 2012. He also:
- Authored the business justification to commercialize the first multi-core x86 processor: the Dual-Core AMD Opteron™.
- Bootstrapped AMD’s Server market intelligence and competitive intelligence capabilities, and he led Server analyst relations.
- Managed the consumer market research, system concept, and industrial design development for a novel low-cost PC design.
Paul received 11 US Patents for inventions disclosed at AMD.
He was Director of Product Management for Fracta Networks during a three-year hiatus from AMD. Fracta Networks was an enterprise knowledge management startup where Paul helped define and deploy the technology and user experience (UX) for a precursor to Evernote’s software-as-a-service (SaaS). He was a key contributor in Divine’s acquisition of Fracta Networks. He spent his early career as a software developer focused on usability and UX. He integrated first-generation PCs with telephones, wrote laser printer firmware and software during desktop publishing’s ascendancy, and he designed cartographic editing interaction.
Paul serves on the Board of Directors for Odyssey School, an Austin-based private, non-profit middle and high school that helps bright students diagnosed with learning disabilities such as ADD, ADHD, and dyslexia achieve academic success.
He earned his MS in Technology Commercialization from the University of Texas at Austin McCombs School of Business and his BS in Computer Science from Texas A&M University. Paul is a senior member of both the ACM and the IEEE.
Karl Freund, Senior Consultant, Low Power Servers
Karl Freund is Moor Insights & Strategy’s consulting lead for power efficient datacenters and converged infrastructure. His recent experience as the VP of Marketing at Calxeda positions him as the leading industry expert in the ARM server SOC space and one of the most visible spokespersons in this disruptive technology. Karl works with investment and technology customers to help them understand the emerging ARM opportunity in data centers, from competitive landscape to pricing to strategy.
Karl has worked directly with datacenter end users, OEMs, ODMs and the industry ecosystem, enabling him to help his clients define the appropriate business, product, and go-to-market strategies. He is a recognized expert on the subject of low-power servers and the emergence of ARM in the datacenter and has been a featured speaker at scores of investment and industry conferences on this topic.
Accomplishments during his career include:
- Created an industry-wide thought leadership position for Calxeda in the ARM Server market
- Helped forge the early relationship between HP and Calxeda leading to the surprise announcement of HP Moonshot with Calxeda in 2011.
- Built the IBM Power Server brand from 14% market share to over 50% share
- Integrated the Tivoli brand into the IBM company’s branding and marketing organization
- Co-Led the integration of HP and Apollo Marketing after the Boston-based desktop company’s acquisition
Karl’s background includes RISC and Mainframe servers, as well as HPC (Supercomputing). He has extensive experience as a global marketing executive at IBM where he was VP Marketing (2000-2010), Cray where he was VP Marketing (1995-1998), and HP where he was a Division Marketing Manager (1979-1995).
John Fruehe, Senior Analyst, Networking & Servers
John Fruehe is an analyst at Moor Insights & Strategy. As a 20+ year veteran of the enterprise business, John understands the interrelationships of not only the hardware, but of the business decisions that drive customers to take action. His background in both sales and marketing puts him close to the decision-making process and his time spent wandering through the aisles of some of the largest data centers in the world provides him with insight about not only what and why customers buy, but also how they deploy.
After moving from the channel, to OEM systems providers and then a silicon provider at Compaq, Dell, and AMD, John most recently served as the Vice President of Outbound Marketing at NextIO, an I/O virtualization appliance vendor.
Key career highlights of his results include:
- Developing the positioning, messaging and tools that allowed Dell to rapidly expand their server market share, catapulting the business to the #2 spot in NA in less than a year
- Overseeing Dell.com’s business transformation to a dynamic XML-driven sales engine
- Working with AMD to understand the needs of one of the world’s largest hyperscale customers, complete with a TCO analysis that allowed the company to capture tens of millions in CPU sales
- Completely revamped NextIO’s marketing methodology, doubling customer reach while reducing marketing costs by 58%
John’s unique talent is helping businesses transform technical and high level concepts into actionable strategies, customer-focused messaging and proven go-to-market activities that help drive their enterprise products.
John earned a B.S. in Economics from Illinois State University and also completed the Strategic Marketing program at Rice University.
Gina Longoria, Analyst, Servers
Gina Longoria is an analyst at Moor Insights & Strategy. With more than 18 years of experience in both hardware and software, she has a successful track record of marketing enterprise products from inception through end of life. Gina’s background in launching disruptive products into markets with strong incumbent players allows her to provide unique insight on the key requirements and go-to-market strategies that drive enterprise buyers and large internet datacenters to new technologies.
Gina held various roles in product management, marketing and business operations in her almost 10-year tenure at AMD. She also spent time at Motorola (Semiconductor Product Sector) and various enterprise software startups. Most recently, Gina led hardware product management and marketing for Calxeda, a leading provider of power-efficient ARM®-based SoCs (server on a chip).
Career Highlights of Gina’s include:
- Led product management for the initial AMD Opteron™ processor enabling a market share ramp from 2% to 20%.
- Developed product positioning and pricing strategies at AMD for key cloud computing wins resulting in $500M+ revenue.
- Directed successful joint product launches for Calxeda’s first generation product with Hewlett-Packard’s Moonshot program and the Open Compute Project (led by Facebook).
Gina’s extensive experience in product planning, product management, product marketing, and business management gives her a well-rounded perspective in all aspects of driving a successful and profitable product portfolio.
Gina earned an MBA with a focus in Marketing and Entrepreneurship from the University of Texas at Austin and a B.S. in Business Administration with a focus in Supply Chain Management from Michigan State University.
Brian Pitstick, Guest Analyst, Fitness Wearables and Computing
Brian is a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions.
Brian was mostly recently an Executive Director at Dell where he led various Product Development and Product Marketing/Management teams including tablet devices, mainstream & premium PCs (under Inspiron, Vostro, and XPS brands), and ultra-mobile products. Brian has great vision for technology evolution and loves to create new innovative product solutions that empower people.
Key accomplishments include:
- Led successful expansion of Dell into tablet business.
- Created & managed numerous award winning & innovative product solutions including:
- Dell XPS 18, Dell XPS 13, Dell XPS 12, Dell Inspiron Duo, Dell Streak 5
- Built new start-up businesses including new mobile business unit achieving $2B annual new revenue.
- Managed portfolios of over ~$10B revenue and organizations as large as 55+ individuals.
Prior to Dell, Brian spent time at Compaq Computer and NCR Corp.
Brian earned a B.S. in Industrial Engineering from Purdue University and his MBA from Purdue’s Krannert School of Management.
Scott McCutcheon, Acting Director, Research
Scott is a seasoned market research professional. He directs Moor Insights & Strategy’s research initiatives from design through interpretation and implementation. He conducts qualitative and quantitative analysis to understand current market conditions and to forecast future market sizes.
Scott was most recently a Director at Ipsos, the 3rd largest market research firm in the world. As a Director in Ipsos’s Media Content & Technology group, Scott provided research-based direction to global IT and consumer electronics brands. Prior to Ipsos’s acquisition of Synovate, Scott headed the Austin office of Synovate’s Technology & Telecommunication research division.
Before joining the analyst side, Scott was a researcher and forecaster on the client side at AMD. During his 10-year tenure at AMD he:
- Cofounded the corporate Market Intelligence function
- Managed several million dollars in research spending annually
- Owned AMD’s semi-annual 5-year forecasting process
- Served as Vice Chairman for the Americas chapter of World Semiconductor Trade Statistics (WSTS)
- Chaired the Statistics Committee of the Semiconductor Industry Association (SIA)
- Received a US Patent for a marketing innovation
He has also testified as an expert witness regarding forecasting, and his market analyses have been used to inform regulatory proceedings in multiple jurisdictions.
Scott earned an MS in Community & Regional Planning from the University of Texas at Austin and a BA in English & American Literature & Language from Harvard University.